Lancel – Fall/Winter 2024

ART DIRECTION, SET DESIGN, VIDEO EDITING

Lancel launches its Fall-Winter 2024 campaign, which reinvents the heritage of this Maison through its vintage codes and references to travel. The Lancel woman is portrayed as an elegant and curious Parisian, perfectly embodying the spirit of the brand.

After helping win the competition, I developed the creative intentions and participated in choosing collaborators (photographer, videographer, stylist, HMUA). I directed the shooting then handled the video editing and supervised the photo retouching and color grading.

Agency: L’Associé