For over 50 years, Phyto has transformed the hair care industry with its natural products that prioritize hair health and preservation. To promote their natural hair coloring, Phyto Color, I highlighted the gentleness, sensory experience, and vibrant pigmentation of these products. This campaign is composed mainly of digital assets (reels, social medias photos, banners).

I managed the project from creative intentions to post-production, including client presentation, set design, planning and directing the shoot in collaboration with the photographer/creative director.