The Parisian brewery Paname Brewing Company partners with Call of Duty: Black Ops 6, releasing a Cold War-themed « Black Hops » series featuring three craft beers whose names reflect espionage tactics— « Vérité » (a revealing New England IPA), « Illusion » (a deceptively dark Black IPA), and « Double Jeu » (a strategically cold-fermented IPA)—while artfully weaving Cold War propaganda elements and Call of Duty’s signature black, white, and orange aesthetic into the collaboration.