Lancel – Lunar New Year
ART DIRECTION, SET DESIGN, VIDEO AND PHOTO EDITING
Lancel unveils its advertising campaign for Lunar New Year, spotlighting the snake in a solar creative direction. The campaign showcases this mystical creature through artistic visuals inspired by Chinese ink painting and shadows, featuring a color palette of purple and orange - traditional symbols of wisdom and good fortune.
I managed the entire project: from creative intentions to post-production (motion, video editing, photo retouching), including client presentation, set design, planning and directing the shoot in collaboration with the photographer.
Agency: L’Associé