Lancel – Heritage
ART DIRECTION, GRAPHIC DESIGN, MOTION DESIGN, PHOTO & VIDEO EDITING
As Lancel approaches its 150th anniversary, the brand is launching a campaign centered around its signature color: Red. More than just a shade, this red symbolizes the journey between the Paris of 1876 and today, embodying the exceptional heritage and craftsmanship of the house.
I created the art direction, supervised the photo shoot, and managed all post-production (digital collage and photo retouching, sound design, video editing and motion design).
Agency: L’Associé