Hendrick’s – Anotherland — Chloe Tanguy — Art Director & Graphic Designer

Hendrick’s – Anotherland

ART DIRECTION

For the launch of Another Hendrick's Gin, the brand opened the doors to Anotherland, an immersive theatrical experience in NYC's West Village.

A whimsical, botanical world, part Victorian apothecary, part Alice in Wonderland, where crossing the door means crossing into a tale unfolding in real time, and meeting your other self, your own Another, just as Hendrick's original gin met Another Hendrick's.

I led the social-first capture of the New York chapter, directing photographers and videographers across a three-day fast-production sprint: around ten influencer-led videos and a series of product stills promoting Another, Hendrick's new permanent expression.

Agency: CTZAR

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