Hendrick’s – Another
ART DIRECTION
For the launch of Another Hendrick's Gin, the brand's first permanent release in over nine years, I art directed a full photo production campaign. The brief: build a pre-dining universe capturing the duality between the Original and this new expression, alongside their two brand ambassadors. Dark bottle against matte white, rose and cucumber alongside orange blossom and cacao, two sides of the same premium British gin, distinct yet inseparable.
Each scene was composed like a tableau, where deadpan wit sits naturally alongside refinement. I oversaw every visual decision from concept to delivery, coordinating photographer, food & drink stylist, and set designer to ensure consistency across all deliverables.
Agency: CTZAR